So, three days ago I got an invite to Google+
I already heard about its roll out before, and actually was anticipating when deciding where to upload photos for public sharing (taken by my new Android Phone which is a separate story). Facebook is not public enough, I want to leave my DeviantArt account for Flash stuff mostly etc etc. So I went for Google Picasa app to organize my photos and upload some to Picasa Web Albums. Little bit more about it later.
What Google+ is
In short I would say that Google+ is holy union of Twitter+Blog+Facebook. Why? There is written much about various feature of Google+ on the wen but I will stop at those who appeal to me:
- Privacy and visibility. Google+ has a built in people grouping called Circles which servers two purposes. Filtering network content by Circles. And filtering visibility of content you publish by Circles who will see this content. Second purpose allows you to both leave personal messages, share things with family, or share with anybody. In this sense it is more or less similar to Facebook. But Google+ has a broader visibility called “Public” which is accessible to whole Internet. And it is a Twitter/Blog like improvement over a Facebook that I always lacked. In these sense while Facebook is walled off and feeds on the web Google+ allows to give back to the web. It is a very significant and key feature to me.
- Asynchronous relationships. While Facebook allows only friends status, Circles are asynchronous. Someone can add you to their Circle, but you may not add him. What it means? He will “follow” your public posts but will not see posts you made for your circles. So it allows broadcasting relationship. Facebook allows this trough Pages though.
- +1 a Facebook “like” competitor Google rolled out earlier. Now it gains a lot more sense for users to use as it is a fast small sharing of what you liked. So now users have reasons to do it. Now I do, while before I was not doing it.
- Authorship. Google raised a playing field around content author marking. Now recognized authors behind content are shown in Google search results. I think it can have a pretty big consequences for accountability of content. Now you can go and see contents author public account on Google+, potentially see his interests, employers, bias
- HangOut – a much mentioned feature based on a google video plugin. Managed to get a taste of it only yesterday. Some may call it a SkyPe killer but I don’t. It is an up to 10 people video chat app in a browser. My experience with it I could be put in short like “SkyPe made fun”. After it SkyPe feels like a strict, uptight business meeting application. I don’t know what Google did on usability(and I will need to investigate it later) but HangOut feels light, fast, and… fun… It feels like a party at friends place, you just jump in, start discussing, sharing, watching synchronized(rewinding and video itself) youtube video, jump out. Then jump in again. So, HangOut is not a SkyPe killer. They are different. You can’t use HangOut for some things you use SkyPe for and reverse is also true.
- Gorgeous public photo galleries. I did mention it above. Here are some photos taken by my SGS2 android phone. Not big implications with this feature, just best looking galleries I seen so far in social networks. Have a suspicion that it is Microsoft inspired as looks similar to Windows Phone 7 interface. But I guess Microsoft was inspired by some sites too.
I think those are first things that come to mind after using Google+ for few days. I guess you can already see how with “public for web” posts it serves as twitter and blog, while with privacy and Circles it serves as a Facebook.
What Google+ can become
I talked about things on the surface. But some linger in the future or under the surface. It seems to me that with this move Google has chances of making internet truly social in a way Facebook never could because of its more closed nature. Google+ gives back to the web. Also Google now can use +1 and authorship to effect search results and rankings. Which can solve some of Google search quality problems. I do hope though that they will allow turning +1 effect on and off to get “unbiased” results.
Also trough same +1 Google gets their hands on one of most crucial things for recommendations. Lists of things people like. Now Google can start providing similarity browsing and recommendations on all fronts. I do think that +1 in such context is the most important feature for Google, and us. Its a feedback we are giving to the Google so that it can improve its offering to us.
Problems
Nothing is perfect so here we go:
- Its little bit confusing. Already seen people who are very computer savvy misunderstanding how asynchronous part of Circles work. What will your granny understand then?
- Privacy control is not fine grained enough. Like two examples from my experience. I post a public photo for web to see, and friend or even girlfriend posts a personal joke for example. Now whole world sees it. Why? Because comments inherit privacy status from parent post. So you are ending up with a choice of “too public” and “too censored” sometimes. Another example are people in your circles. You can choose what circles are shown(all or say celebrities you follow) and how public it is(only your family or whole world?). But you can’t make it so that whole world sees people you follow while your family sees all. And there are many other such small but very significant privacy control issues. Hope they will fix them. I sure am sending them feedback on all occasions
BTW their feed back is awesome, never seen anything like this. - There is also one two sided problem, dependency or coupling. One of biggest advantages over other firms Google always had is that its a multiheaded hydra. All projects drift independently not hurting and rarely improving each other. Well it started to change a little before but now it clearly comes to an end as Google+ seems to be posed to bring it all together. And some of us know how well it works for Microsoft, Yahoo and Apple. They ruin separate projects and user experience to tie down their offering together, locking they users to use them together. I really hope it is not a fate that awaits Google and all its users. Though I already heard of bad consequences of this for some people. Mostly on a side of Google merging all kind of accounts across all its products in to one account.
There is more of course, but service is only rolling out and I hope they are working on a clock of addressing it as I think Google+ has a big big potential. So far my feelings are similar to Google Wave roll out. I am very excited and pumped up as I never really liked Facebook, and do like Google+ a lot. But there is a crucial difference with Wave and Google+ for me. Wave was all cool and hypish as is Google+, but with Wave I entered few times, played with it and rarely returned since. Google+? I am using it each day now, publishing photos, cross posting from Facebook, started using +1, and am working on adding some of Google+ related feature to my blog and page. So, my use of it differs a lot, hope Google+ future will differ a lot too. So far there are claims that they already reaching 20 millions.










